The Last Collection 
- A Uniform for the Post-Consumerist Age       

       In a world where shopping bags no longer hold anything, where consumers have become the consumed, and where the final purchase awaits us all, we find ourselves at the terminus of a centuries long experiment with mass consumption. 

        It's the year 2050. The resources that seemed limitless just a while ago are now as as precious as the memory of abundance that still haunts the older generation. 

        This series is part of the "Last Collection - A Uniform for the Post-Consumerist Age," and consists of a trio of products made using old advertisement billboards - the icons of consumer culture which represent a sort of forced need to recycle. 




        When making the "Last Collection," I wanted to transform the most emblematic material of consumer culture into objects that can convey its ultimate emptiness. Using recycled advertisement banners, I made three works that trace the path of consumerism to its most logical conclusion.

        The "Last Shopping Bag" removes its most functional part - the bottom - from an item designed to carry more and more purchases. It's the empty space at the heart of consumption: the more we consume, the less we will have to carry. And as resources get scarce, even our most identifiable tools of consumption can become completely useless.

        The "Blind Consumer" hood transforms its wearer into both consumer and consumed. Through its filtered vision, reality becomes distorted, in the same way that marketing distorts our perception of needs and desires. Meanwhile, the hood also transforms the wearer into product, objectified and standardized, their individual identity consumed under the dictates of mass production, seen as a product rather than a being.

        Finally, the "Last Purchase" body bag is the ultimate consequence of out-of-control consumption. It might come with a lifetime guarantee, but it still asks the very important question of whether our consumer lifecycle might lead to not only our demise but also environmental death as a whole.